Gamers are growing older and the Wii is ushering in younger demos to the gaming world. The old stat still rings true - most people make the decision to bounce off of a web site in about 2 seconds. Do you think having content that provides an experience can help improve time spent on site? Do you think gaming will play an increasing role in interactive television? Am I leading the witness with these questions? ;)
Some interesting insights on gaming and who the audience really is from this MediaPost piece.
Gamers: They're Not Who You Think They Are
SAN FRANCISCO -- While gamer demographics and targeting potential have long been defined by the medium that they play on--i.e., hardcore gamers play shooters on consoles and soccer moms play casual games on PCs--that logic is slowly but surely being turned on its head.
And according to panelists from the OMMA Gaming session "The Demographics of Play: Who Is Gaming Where and When," marketers that want to fully harness the power of games need to rethink their ideas of who gamers are and what constitutes a game.
For example, console gamers have traditionally been considered to be males ages 18-34 (and in some cases even 18-24). But in May 2008, Nielsen found that three-fourths of Nintendo Wii usage came from players between the ages of 6 and 34. In contrast, the game giant's previous console, GameCube, which launched in the U.S. in 2001, only attracted players ages 2-17 three-fourths of the time.
Get the full piece HERE