Wednesday, September 26, 2007

What Timing

Read my last post then read this short piece from the MIXX awards from Seth Godin. Maybe Seth and I ought to get together and chat.

Pulled from the IAB's Daily SmartBrief:
Godin: This is the year
Author and marketing guru Seth Godin sat down with noted journalist Charlie Rose for an on-stage interview at the MIXX 2.7 conference. In front of a packed house, Godin explained his views on the new media environment. He said that when people look back from decades in the future, they will say that, "2007 was the year that it changed." What changed was that "detritus from the bubble" had cleared and there was no longer the need to waste time convincing marketers about the viability of online media or consumer access to broadband Internet. He said the way marketers think about advertising has to change, as well. The future, he said, "is not about finding new ways to hold people hostage."

NBCU and Microsoft partner to Bring You More Ads!!

Yeeeaahhhhhh! Just what everyone wants - more commercials. I really do not know where to start. This could launch into a 4 page diatribe and I realize most won't stay tuned for that long. Let me summarize this entire article up in one easy to digestable tidbit.

I quote directly from the piece, "The 'commercials as content' TV aspect debuts Oct. 22 on Ion, where it will run weeknights at 11 p.m. When not on the network,...."

Might I make a bold suggestion that they flip their model the other way around to a "content as commercial" TV aspect? Better yet, let's just leave it at a "content" TV aspect and allow some new thinking to enter the fray as it relates to "commercials." How about replacing commercials with content that is valuable to the audience based on behavior patterns? is it really considered a commercial if the audience actually chooses to engage with supplementary content? Or at that point is it merely add-on programming? Remove the thought process of selling crap to people from the entire equation. Instead figure out what content the audience sees as valuable and let them either choose it or leave it based on other content selection choices.

Someone steal my idea and make it work please. If not we will be stuck with...wait I cannot even remember the last commercial I saw, I must have changed the channel to other non-commercial content.

Wednesday, September 12, 2007

Getting Real Busy

Too many things to talk about right now but some notables are:
1. The basement is blowing up - lots of work being done and some very notable projects to show off here in the near future
2. MTV gets more traffic on their site to watch VMA clips than they get on the tube - what's new?
3. Schematic sells
4. Online still kicking a lot of butt in the growth department while the others continue to shrink
5. Finding old acquaintances and letting go of some recent associates

Sunday, September 9, 2007

Press - the good and bad of it

What a week. The Basement got lots of press. That is great and I would like to thank all of our friends at the Indy Star, Inside Indiana Business and the IBJ for their willingness to run with the story of our new company launch.

The downside is sometimes the reporters do not get the story 100% correct. In the IBJ column, for example, it listed web development as one of our services - actually that is not accurate. We are a not a web development firm and anyone who has met with us in the last 30 or so days understands that. Also it listed Cantaloupe as a competitor, which they are not since we do not produce video podcasts and they do not produce animation or motion graphics for web or broadcast. Fine lines, but lines none the less.

Either way we are grateful for the coverage and we have seen web traffic at spike and our inbound leads spike as a result.

I have said, and executed for years, the combination of digital and pr communiaction is extremely effective.