tag:blogger.com,1999:blog-5787147048265677405.comments2023-03-31T09:49:23.815-04:00Jacob Leffler's Short Attention Span TheatreJacob Leffler presents.............. SHORT ATTENTION SPAN THEATREhttp://www.blogger.com/profile/04731073459841678075noreply@blogger.comBlogger85125tag:blogger.com,1999:blog-5787147048265677405.post-15517319689613937352013-07-24T10:59:12.094-04:002013-07-24T10:59:12.094-04:00BCM,
Thanks for the comment. I think 15 years ago ...BCM,<br />Thanks for the comment. I think 15 years ago the rental company would still have issues, they would just take a lot longer to surface. I agree with your comment on customers owning the experience, but it always has been that way. The difference now, is the customer can relay that experience to thousands of people in literally seconds, versus 15 years ago, telling their close friends one at a time.Jacob Leffler presents.............. SHORT ATTENTION SPAN THEATREhttps://www.blogger.com/profile/04731073459841678075noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-1642583892911584382013-07-24T10:45:20.614-04:002013-07-24T10:45:20.614-04:00It is interesting to witnessing the shift that is ...It is interesting to witnessing the shift that is happening now in communication. Customer experience and collaboration with brands is becoming even more important. 15 years ago... the rental company would have been able to keep business alive despite their lack of effort to continually improve the experience. Now, customers have the ability to own the experience and relate it back to their network. It is a powerful time and something that is changing our world daily... I love it. Brandswag Creative Mindshttps://www.blogger.com/profile/02635594763809153699noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-58189392906038463862011-08-07T20:10:05.836-04:002011-08-07T20:10:05.836-04:00Hi there, I found your blog via Google while searc...Hi there, I found your blog via Google while searching for a related topic, your site came up, it looks good.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-31325454116167884962011-06-27T11:23:44.392-04:002011-06-27T11:23:44.392-04:00Simply killing some in between class time on Digg ...Simply killing some in between class time on Digg and I found your article . Not usually what I favor to read about, nevertheless it was absolutely value my time. Thanks.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-9149150486285730962011-04-02T22:06:15.232-04:002011-04-02T22:06:15.232-04:00Though slightly trivial, I had a similar experienc...Though slightly trivial, I had a similar experience by being let down my a company's marketing. I'm a fool for chicken nuggets, living a life on the run from class, to job, to volunteer activities, to social activities; they are a good quick snack. I fell for Burger King's launch of their new "tenders" and bought some on my way from school to work at restaurant peak time. My first bite was sheer cardboard; the second bite was a little better, but not enough to overcome the first. If they're going to entice me with a good commercial, shouldn't they really follow through with good product?Anonymoushttps://www.blogger.com/profile/07595105294482276005noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-37842195620496518622011-01-13T11:08:08.918-05:002011-01-13T11:08:08.918-05:00I had help. My advice is work with a designer who ...I had help. My advice is work with a designer who is experienced. Allow them to help you design your blog.Jacob Leffler presents.............. SHORT ATTENTION SPAN THEATREhttps://www.blogger.com/profile/04731073459841678075noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-18279270543461715512011-01-10T23:30:39.332-05:002011-01-10T23:30:39.332-05:00Thanks for some quality points there. I am kind of...Thanks for some quality points there. I am kind of new to online , so I printed this off to put in my file, any better way to go about keeping track of it then printing?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-19615953930661089852011-01-04T09:53:00.257-05:002011-01-04T09:53:00.257-05:00If you could e-mail me with a few suggestions on j...If you could e-mail me with a few suggestions on just how you made your blog look this excellent, I would be grateful.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-29735921251516351002011-01-03T09:42:29.138-05:002011-01-03T09:42:29.138-05:00Wow this is a great resource.. I’m enjoying it.. g...Wow this is a great resource.. I’m enjoying it.. good articleAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-62710854832153275422010-12-31T11:01:22.906-05:002010-12-31T11:01:22.906-05:00Superb blog post, I have book marked this internet...Superb blog post, I have book marked this internet site so ideally I’ll see much more on this subject in the foreseeable future!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-71603187479373027202010-12-04T19:15:38.513-05:002010-12-04T19:15:38.513-05:00This is such a great resource that you are providi...This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post. Thanks!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-23316792770316882382010-11-26T11:59:10.097-05:002010-11-26T11:59:10.097-05:00Couldnt agree more with that, very attractive arti...Couldnt agree more with that, very attractive articleAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-18904809831855185832010-10-29T02:04:11.751-04:002010-10-29T02:04:11.751-04:00last week our class held a similar talk about this...last week our class held a similar talk about this subject and you show something we haven't covered yet, thanks.<br /><br />- KrisAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-27245493105265651262010-03-17T09:32:11.831-04:002010-03-17T09:32:11.831-04:00Calvin,
Thanks for reading, sharing the link and t...Calvin,<br />Thanks for reading, sharing the link and the comments. <br />JacobJacob Leffler presents.............. SHORT ATTENTION SPAN THEATREhttps://www.blogger.com/profile/04731073459841678075noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-49661619931444481442010-03-17T09:12:07.609-04:002010-03-17T09:12:07.609-04:00Great post, Jacob. And talking about going the dis...Great post, Jacob. And talking about going the distance, I read a post that mentioned exactly how big brands are capitalizing on the promotional possibilities available with social gaming, check it out here http://blog.socialmaximizer.com/social-media-marketing-in-the-world-of-online-gaming/Calvinhttp://blog.socialmaximizer.com/social-media-marketing-in-the-world-of-online-gaming/noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-52976044198124237432010-01-07T07:44:32.189-05:002010-01-07T07:44:32.189-05:00Experts have talked about this before. How many ti...Experts have talked about this before. How many times have you read about the importance of ‘adding value’ for your audience? How many times have you read about ‘building trust’ with your readers/prospects?Many, many times. You know it well. Every marketing guru has spoken about this topic. I’m sick of hearing it. But it STILL bears repeating. <br /><br />www.onlineuniversalwork.comUnknownhttps://www.blogger.com/profile/05819924837927570399noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-80467162164597331402009-11-04T10:08:06.319-05:002009-11-04T10:08:06.319-05:00Charles,
It just occurred to me that I did not ans...Charles,<br />It just occurred to me that I did not answer your question. When I started this blog the goal was to educate people on digital media, it's use, the ROI that can be realized with it's proper execution from concept to delivery, to measurement, to adjustment, etc. Secondary goal was just to help keep readers up to speed with new trends and capabilities of digital media.Jacob Leffler presents.............. SHORT ATTENTION SPAN THEATREhttps://www.blogger.com/profile/04731073459841678075noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-2630219018042179192009-11-04T10:05:26.990-05:002009-11-04T10:05:26.990-05:00Charles,
Thank you for the comments. I appreciate ...Charles,<br />Thank you for the comments. I appreciate your thoughts. I will keep writing but as you can see by my last post, it is related to something that I hope some other person who is thinking about starting a business will find useful.<br /><br />I agree with you, whether it is strictly about digital media or not, as long someone gets something out of it that is useful, the topic probably does not matter.Jacob Leffler presents.............. SHORT ATTENTION SPAN THEATREhttps://www.blogger.com/profile/04731073459841678075noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-9513811812999825272009-11-03T23:32:57.941-05:002009-11-03T23:32:57.941-05:00Jacob, conflicted huh ? In business, sometimes we ...Jacob, conflicted huh ? In business, sometimes we need to go back to the basics. What did you set out to accomplish with the SAST ? I have always enjoyed reading what you have written, so change direction or not, keep writing good stuff for your base of readers.Anonymoushttps://www.blogger.com/profile/03886610498290282797noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-35247728942531257142009-11-03T23:25:41.508-05:002009-11-03T23:25:41.508-05:00Jacob and Brian, as successful entrepenurs (sp ?),...Jacob and Brian, as successful entrepenurs (sp ?), have done the things unsuccessful people don't/want or won't do. And had the integrity all along the way.Anonymoushttps://www.blogger.com/profile/03886610498290282797noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-7011091269037070792009-11-03T09:30:50.763-05:002009-11-03T09:30:50.763-05:00Kyle,
Thank you very much for the kind words. Seri...Kyle,<br />Thank you very much for the kind words. Seriously, I appreciate you taking the time to write and give your feedback on what you would like to see. Dually noted, and now I feel more motivated to continue on. I actually just got an idea for my next post and it may center around the 3 - 5 year business planning process for young start-ups.Jacob Leffler presents.............. SHORT ATTENTION SPAN THEATREhttps://www.blogger.com/profile/04731073459841678075noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-79145892622684270212009-11-03T08:51:56.286-05:002009-11-03T08:51:56.286-05:00Frankly..
I don't care what you write as long ...Frankly..<br />I don't care what you write as long as you keep writing. When my Google Reader updates me that Jacob has a new post... It makes my day. Keep it up man. <br /><br />I would like to hear more about your success in business and thought on how to build a business.Kyle Lacyhttp://www.kylelacy.comnoreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-9959037470464388632009-10-21T15:07:57.883-04:002009-10-21T15:07:57.883-04:00Jacob Very interesting post and I can't agree ...Jacob Very interesting post and I can't agree more. My background is in brand marketing (including a deep stint with database marketing). I share your frustration with the everything else is dead approach. For example, a marketing company here in town recently declared that print it dead. Similarly, blogging has been pronounced dead with no medical experience (or even real branding experience). <br /><br />Social media marketing isn't for every brand. Its based on need, and more importantly adding real value. It works best when it is integrated as you say. Convergence works.<br /><br />Another important question that I ask on a regular basis with limited responses from the usual social media suspects - please discuss your results. Anyone can regurgitate somebody else's content. But it takes talent, commitment and brand marketing savvy combined with good objectives & measurement to do it right.<br /><br />There is a place for the social media agency. It must be based on real value not on pressure to drink kool aid.Firebelly Marketinghttps://www.blogger.com/profile/06785340782799736108noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-79909583311353268762009-08-18T09:11:35.180-04:002009-08-18T09:11:35.180-04:00Thanks for the commentary and for reading Dane.Thanks for the commentary and for reading Dane.Jacob Leffler presents.............. SHORT ATTENTION SPAN THEATREhttps://www.blogger.com/profile/04731073459841678075noreply@blogger.comtag:blogger.com,1999:blog-5787147048265677405.post-59504453674011659432009-08-18T08:43:38.830-04:002009-08-18T08:43:38.830-04:00Anthem is, without a doubt, the worst med insuranc...Anthem is, without a doubt, the worst med insurance company I've dealt with in over 30 years. They refuse to pay for scripts written for over what they consider R&C without them speaking to the doctor directly. Most doctors won't bother with this hassle, as they know the outcome won't be favorable. My wife suffers from Migraines and requires Imitrex tablets. Imitrex tabs cost 25.00- 30.00 EACH. The doctor writes her a scripts for 54 tabs over 3 months since the plan requires 3 month mail order for anything other than emergency meds. We send it off and a week later receive our order of not 54, but 27 tabs. We call up Anthem- hey where's the other 27 tabs. The answer we get is the plan won't subsidize more than 9 tabs per month. The 3 month entitlement is 27 tabs total. That leaves us paying for 27 tabs out of pocket at roughly $25.00 each.<br />They told us that if the doctor calls them they could authorize more. We speak to the doctor, and he basically tells us to forget it. The doctor doesn't want to deal with Anthem because he knows its a huge hassle, and the outcome won't be favorable. The doctor told that to my wife. I've dealt with this nonsense before with Anthem and it's the same old story. I switched companies and we weren't under Anthem, and I had no problems with the scripts. The company changed to Anthem and I was like- oh great. Sure enough- SOS.Anonymousnoreply@blogger.com