Thursday, April 29, 2010

Client Work Knocking Down Walls and Getting Huge Results

One of our agency clients put together a fantastically successful Facebook campaign for Einstein Bros. Bagels. We worked with them on the creative execution for the fan/like page and the design work for the offers that generated the extremely positive results.

A couple of different media outlets picked up the story and you can read those here:
Fast Company Magazine ARTICLE
Quick facts from the Fast Company piece: In less than three days Einsteins went from a Facebook fan count of 4,700 to a massive 336,000-plus
According to the company, this is the first instance of a Facebook advertiser providing a free offer though instant digital coupons

More media about this promotion:
The Louisville Business Journal ARTICLE ARTICLE

These are just a few. It is nice to see The Basement's design work on all of these articles.

Monday, April 19, 2010

The Basement Looking for a Lead Flash Developer

Lead Flash Developer
The Basement Design + Motion Indianapolis, IN USA Posted on: April 19, 2010

Lead Flash Developer

The Basement Design + Motion is seeking a Lead Flash Developer to accommodate new growth. The right candidate needs to live flash and have a passion for design, animation and innovation. We are working within AS3.

Required Skills:

• Excellent communication skills with clients and internal project team • 5+ years experience in AS2 and AS3 and a strong understanding of OOP • An eye for motion design and timing • Building or working within frameworks • Experience integrating Flash with php and .Net services required • PaperVision experience a plus • Game design experience a plus • A/R experience a plus• Strong knowledge of Javascript, XML, HTML and CSS • Experience working within a team and using SVN a plus

If you possess the right mix of talent and experience, you can make an immediate impact in this growing studio. This is an in house position and candidates must reside in or be willing to relocate to Indianapolis or a surrounding area. If you wish to be considered for this position please email your online portfolio and a list of urls clearly explaining your involvement on each project along with a current resume. Label "Lead Flash Developer" in the subject header.

The Basement Design + Motion is a growing motion design studio located in Historic Fort Ben, in Indianapolis. Please refer to our site to learn more

Apply at:

Monday, April 12, 2010

The Basement Announced as a 2010 Mira Award Finalist

The Basement Design + Motion Announced as Finalist for Prestigious Mira Awards Program

Five independent panels of judges have chosen 60 Indiana companies, including
The Basement Design + Motion, to compete for state’s top technology honors

INDIANAPOLIS (APRIL 12, 2009) — Five independent panels of judges have chosen 60 finalists to compete for the state’s top technology honors — the TechPoint Mira Awards presented by BKD.

The Basement Design + Motion was named as a finalist for the second year in a row. The Basement Design + Motion is a finalist in the IT Gazelle category. Jacob Leffler, president of The Basement said, “We are honored and humbled to once again be named a finalist for Techpoint Mira Awards. It is an honor to be placed alongside such a prestigious group of nominees and finalists.”

Jim Jay, president and CEO of TechPoint, said that more people are participating in the Mira Awards this year than ever before. He attributes the program growth to a new “Excellence and Innovation in New Media” category, the states thriving health care information technology community, and Indiana’s robust tech industry at large.

“Tech companies based in Indiana realize greater overall business value than those located on the coasts because of our superior tech workforce, educational resources and lower infrastructure costs. I think that’s reflected in receiving a record number of nominations for Mira Awards following the worst economic downturn since the Great Depression.”

Mira Awards judges evaluated and scored each submitted nomination, and the scoring determined which nominees became finalists. Finalists will deliver presentations and answer questions in person before one of the five independent panels of judges during the next few weeks.

The winners will be announced at the Mira Awards Gala, an “Oscars-style” award ceremony being held Saturday, May 15, at The Westin Indianapolis.

Nominees, finalists and the general public can purchase Individual tickets for the gala at the event’s website — Ticket packages and some sponsorship opportunities are also available.

The nominees for the 2010 TechPoint Mira Awards, IT Gazelle category, are as follows:

• IT Gazelle
o ENthEnergy, LLC
o Prevel Technology
o BlueLock, LLC
o Compendium
o Marketpath, Inc.
o The Basement Design + Motion, LLC

About the Basement Design + Motion
The Basement Design + Motion is a digital design studio squarely focused on designing and developing cutting edge design and production for interactive and motion-based media. The Basement routinely delivers progressive interactive media, motion graphics, online games and 3D/2D animated content for the web, digital signage and broadcast. Visit

About TechPoint
TechPoint is Indiana’s only statewide technology initiative, representing industry stakeholders including publicly-traded companies, private businesses, colleges and research universities, and local economic development organizations. The mission of TechPoint is to accelerate Indiana’s emerging and vibrant information technology sector by: promoting the successes of IT companies and professionals; supporting the formation, expansion, and attraction of IT companies; and advocating appropriate public policy. Visit

Tuesday, April 6, 2010

Shut Up and Execute

This one will be short. With all of the conduits for individuals to shout their expertise there is no shortage of experts, presenters, pundits, critics, commentators, observers with opinion, anchors, et al.

With all of this great information flying around, it seems it has provided a severe shortage of individuals and organizations that can actually do something (of value). While everyone trips over themselves (and others) to obtain the ever so valued "engagement" they seem to run the opposite way from actual execution. After all it is easy to talk about the changing world, it is easy to post wisdom when it is restricted to 140 characters and it is easy to grab facts off of a Google search and regurgitate them through a blog.

It is hard to fulfill a contract, it is hard to make payroll, it is hard provide your staff with good health care, it is hard to make a commitment and actually follow through, it is hard to shake some one's hand, look them in the eye, commit to their business and execute to their success. It is very hard to do all of this with regularity, integrity, loyalty, profitably and over a long period of time.

If all of the aforementioned things were easy everyone would have a successful business and stellar reputation. My mother used to tell me, "Just worry about yourself. Do not waste time worrying about what others are doing." She was right, so I, and my organization, spend less time these days trying to "engage" and we spend much more time executing on commitment and insuring the success of our client partners.

Funny thing that execution, it tends to make people want to continue doing actual business with you. It has proven to be much more valuable than a "follow."