Tuesday, December 18, 2012

The Basement is looking to hire a front end developer

The Basement is looking for a full-time front end developer! The right individual is experienced with front end web development (broad) and has a passion for interactive development and innovation. We are working within, but not limited to, HTML, CSS, JAVASCRIPT and HTML5.

Required Skills:
• Excellent client and internal communication skills 
• Strong knowledge of HMTL, CSS, Javascript, and jQuery
• An eye for motion design and timing
• Building or working within frameworks
• Experience integrating with PHP and .Net services required
• Social media API's a plus (Facebook, Twitter, YouTube)
• Interest in and/or experience developing for mobile devices a plus
• Experience working within a team using SVN or GIT a plus
• HTML5 knowledge a plus
• Bachelor’s degree required, Master’s degree a plus, but not required

This is an in house position.

The Basement is a growing digital design studio located in Historic Fort Ben, in Indianapolis. Please send portfolio and information to careers@thebasement.tv if you are interested.
No phone calls please.
EOE

Tuesday, August 21, 2012

The Basis of Our Studio

The Basement is now five years old. Those five years have gone past incredibly fast. Throughout our short life span we have addressed the same question, "So why is your name The Basement? Is your office in a basement?"  The answer is, "No, we are not located in a basement and that is not the reason for our name." It is always enlightening to experience people's literal nature.

I guess it is time to plant our stake in the ground and provide a documented answer for the masses. The name of our organization stems from a state of mind. A space where creativity and ingenuity are not only free to flow but are encouraged, pushed along and executed with glee, delight and raw enthusiasm.

The next chasm new acquaintances sometimes have a hard time crossing is the fact that we specialize in both interactive and animation and all of the possibilities this mix creates. Traditionally, you had these two separate and distinct skill sets and they did not live under the same roof. The interactive designers and developers played in their pen and the animation/motion graphics designers and producers played in theirs in a more traditional broadcast paradigm. No longer is this acceptable. Especially when you consider the opportunities in a marketing and advertising market. A long time ago we realized that the lines between the desktop, mobile, DOOH and broadcast were blurring at a quick pace and marketers/advertisers, as a result, could really take new approaches and see new benefits. We created our studio to concept, design and develop for both as we knew they were on a collision course. Interactive has been adopting broadcast qualities for quite some time and broadcast is rapidly becoming more interactive. Smart phones are only the tip of the iceberg. Smart televisions are now emerging in mass and will continue to grow market share and the technology to support fully interactive television will consistently improve. The Basement was conceived and born to service this opportunity, from day one. Were we a bit ahead of ourselves? Maybe. In the meantime we have helped countless clients and partners understand the opportunity through numerous desktop, mobile and broadcast opportunities, as it presented itself at that point in time, and as they progress moving forward. A complete view of the landscape, if you will. During this time The Basement has established a reputation for progressive solution engineering, creative execution and unique thinking. Most importantly, we have helped our clients solve problems, succeed in meeting objectives and helped place them in a market-leading position.

As the market progresses we are embracing it and growing with this opportunity. Our clients have reaped the benefits for the past five years and will continue to be the most progressive in their verticals.

As The Basement continues to roll out our refreshed brand and new client work for the world to see hopefully you will have a better understanding and context of where we are coming from and where we are going.

Stay fascinated.

Friday, July 13, 2012

The Basement ...Refreshed

The Basement is refreshing our identity and messaging. With that comes a new logo, new tagline and new website. Today we launched our new logo and tag at www.thebasement.tv .


In addition, we've launched a microsite showcasing the animated bumpers program we curated for the Indy Film Fest. This site showcases stories from MG Collective filmmakers. You can get there through our site or at www.thebasement.tv/bumpers .


Like it. Share it. Enjoy it. Thanks goes out to the festival and all the filmmakers and teams that made this possible.

Thursday, July 5, 2012

The Basement is Hiring a Front End Developer


Front End Developer
The right individual is experienced with front end web development (broad) and has a passion for interactive development and innovation. We are working within, but not limited to, HTML, CSS, JAVASCRIPT and HTML5.
Required Skills:
• Excellent communication skills with clients and internal project team
• Strong knowledge of HMTL, CSS, Javascript, and jQuery
• HTML5 knowledge a plus
• An eye for motion design and timing
• Building or working within frameworks
• Experience integrating with PHP and .Net services required
• Social media API's a plus (Facebook, Twitter, YouTube)
• Interest in and/or experience developing for mobile devices a plus
• Experience working within a team using SVN or GIT a plus
• Bachelor’s degree required, Master’s degree a plus, but not required
This is an in house position.
The Basement is a growing digital design studio located in Historic Fort Ben, in Indianapolis. Please send portfolio and information to careers@thebasement.tv if you are interested. No phone calls please.
EOE

Monday, June 18, 2012

Ad Age Article Supports "New Shoes" Post

Take some time and read this piece that appeared in Ad Age today. The title, The Truth About What Works in Digital Marketing, is accurate. This is one of the more complete, and well stated pieces I have recently read. Oh yeah, it also supports my previous post.

It's a good read. Check it out.

Wednesday, June 13, 2012

Try Some New Shoes

I saw a headline today making the ever so bold statement, "The End of Social Media." It prompted me to read, as bold headlines like this are designed to do. You see media pundits, like pundits in other topic arenas, love to grab you with a large, profound headline, and then typically settle down and even contradict the headline later in the piece. This piece actually tried to back up their big claim.

As I read the article, it seemed clear the writer was not saying social media is nearing it's fateful end, he was simply making the case for category consolidation. His point was this, because of its broad use and acceptance by a seemingly large amount of the general public (not just for techies and niche demos anymore) it is high time to start lumping in social media with all other media, and simply it should fall under the broad "media" umbrella.

After I read this I was unsure where to even start. This theory seems ripe for hole shooting. I am no "social media expert", Lord knows we have plenty of those, and who am I to add to the pile? I have been in the media business for 15+ years and have studied the industry's evolution for even longer. In my opinion, and it is only that, there is an overarching cause for these kinds of silly attention grabbing, yet head crackingly shallow pieces floating around the Internet and printed information dispensaries. The cause? The inability for the "digital media expert" to stand in the shoes of the vast majority of the American media public. Despite how "normal" the actor looks on the Apple commercials who flawlessly utilizes the iPad for everything but washing their dishes, or the actors who represent the super tech conscious teen and his laggard Dad in the Verizon store walking out smiling with their new ultra acronym enabled smart devices, the hard reality is the VAST MAJORITY of Americans are technology averse, and do not view their social media in the same general way as they view the rest of the general media. From the pundit's seat, that is blasphemy. The technology revolution is ubiquitous and cannot be stopped. Laggards be damned! After all, all his tech buddies on Twitter agree with him and they all rushed out to buy the latest iPad, just like him. That must be what everyone else on the planet did too, right? The hard reality is that Twitter has a huge attrition problem, and it is not with their die hard techie following, it is with the more casual user who heard about this social media phenom, tried it out and left bored. That crowd does not view Twitter as simply "media", therefore, as someone who is regularly tasked with reaching the consumer, I can't either.

I challenge any digital media pundit to walk into a local grocery store and ask ten people of various age and demographic detail if they utilize Facebook. Out of those that say "Yes" then ask what they use it for. Then I suggest asking those folks how many watch television. Then ask them why do they watch television, and what do they watch?  Keep asking these questions, keep digging deeper. Understand these are two very different pieces of media, being utilized by the general public in different ways. The VAST MAJORITY of people who large consumer product/service advertisers go after with their ad dollars are just that, the majority. I suggest that the pundit take a walk in the majority's shoes to understand they aren't all like him, and they do not view social media in the same vain as other "media."

Why has the current ad model in Facebook received so much criticism? Why has it not been the most successful ad model in history? After all Facebook has a larger, more engaged participant group than any other media property in history? There are many reasons, but one big one is because it is being sold and used like a traditional media ad model, and that is not consistent with how it's audience uses the platform. It is truly social media, and the most successful ad model for this type of media is yet to discovered. My guess is that when it is discovered it will not even be recognized as advertising, because it will not fit the traditional ad mold and the pundits who command the pulpit on this topic only know what they know.

The nature of social media, and it's continuing evolution, is greater segmentation and higher degrees of specific purpose and use. Simply put, it is the reason Facebook and LinkedIN each are successful, for very different purposes. They each serve a distinct opportunity, their users, for the most part, recognize the difference, and engage accordingly. To try and lump these in with general "media" is silly. It is as silly as lumping Twinkies and Apples into the same category of "food." Any dietitian would scoff at the notion. 

Any media professional would be well advised to stop looking at the world from their submerged perspective, and take some time to walk in the brands' audiences' shoes. It is a very eye opening experience, and one that allows you to connect for more meaningful communication through whichever media channel you  are focusing on. 

I am all for the continuing integration of media technology, and I believe the various media verticals, i.e. traditional television, radio, print and digital opportunities like the web, social, mobile and digital integrated television, all have opportunities to become more conjoined, however to lump them all together in hope of some easy categorization seems a bit shallow to me at this point.


Friday, January 27, 2012

Super Bowl XLVI and Buzzfunnel

I am happy to announce a fun web experience that launched last night called buzzfunnel . Our interactive development team worked with Borshoff on this interesting web site that allows anyone to share videos, social media input and answer quick polls relating to all things Super Bowl XLVI .

Check it out and let me know what you think. Enjoy!