Wednesday, September 17, 2008

Web 2.0 Expo session 2 - Viral Marketing 2.0

This presentation was given by Jonah Peretti from BuzzFeed.

Jonah gave a pretty entertaining presentation. It was full of examples of "viral" initiatives that he has performed over the years. Some successful and others not so successful. He did a good job of breaking down the differences between the initiatives, what he believed made them successful vs. unsuccessful and how the BNW - bored at work network is more influential in getting your campaign into more hands then the almighty "influencers." He basically called out the BNW as more powerful than any other network, be it traditional or non-traditional, thanks to its huge numbers and ample time spent on email, instant messaging, twitter, blogs, etc. They have the time, the means and the motivation to pass along your communication if they deem it interesting to their friends, family, etc.

Pretty good and informational presentation overall. I agree with many of his points - not so big on the manufacturing of "viral" content for that exclusive purpose, however there are techniques to create content that appeals to this large audience - I look at it from a similar scope that I view other opportunities with vast audiences - distribute based on tight segments - focus it down.

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