Well we knew this was coming. The c-level execs were one of the first categories to adopt in home broadband connectivity in large numbers for their category, and now low and behold they are called out for being one of the groups growing their online media consumption. Let's just say this will only go up - as people from Gen X start infiltrating the C-Suite, as this article puts it, that media penetration rate will pop even more. Good news for those of us in the digital media creation business. Agencies of all sizes - take note - this a great clue as to how you can reach your target.
Check out the full piece HERE titled C Suite Favors E Media, Study Finds 'Business Elite' Embracing Online