I ran across this little article today and found it to be pretty interesting. It is all about one of my favorite topics - Innovation. It talks about how innovation can come more fruitfully from collaboration with other market experts and communities of other innovative thinkers - as opposed to market research. Aside from the obvious group plug, the rest of the piece is pretty interesting. Remember what Peter Drucker said, and I will paraphrase, the two best ways to grow a business are marketing and innovation. I couldn't agree more.
Go HERE to read the full piece.