You can read my last two posts on User Controlled Media and tell me I am full of hot air, however you cannot deny the research that is released just about everyday.
Check it out.
No Coffee and Newspaper in the Morning For Working Mothers
Working mothers, according to The Media Audit, are spending less and less time with television and newspapers but, radio, the Internet and direct mail still command their attention.
According to Bob Jordan, president of International Demographics, producer of The Media Audit. "There are approximately 20 million working mothers in the 87 metropolitan markets we survey, and they have a newspaper index of 60 which is 40 points below the market average of 100. Television has an index of 81."
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