INDIANAPOLIS‐BASED BASEMENT DESIGN+MOTION SNAGS LOUISVILLE ADVERTISING FEDERATION HONORS FOR OUTSTANDING INTERACTIVE CAMPAIGN
Hoosier Firm Brings Home the Gold from Kentucky Contest
Indianapolis, IN – March 10, 2009 ‐‐ The annual “Louie Awards” for outstanding
advertising have a distinctive Hoosier flavor this year, thanks to the award‐winning work of The Basement Design+Motion, LLC, which is bringing home three silver trophies, a gold statuette, and the Judges’ Award for Best Interactive Advertising from the Louisville Advertising
Headquartered at the former Fort Harrison on the northeast side of Indianapolis, The
Basement is a digital design studio that specializes in concept, design, and production of highend contemporary web sites, Flash games, motion graphic production for the web and broadcast, and 2D and 3D computer‐generated animation.
The Basement won both a Gold Louie for Best Online Game and the Judges’ Award for
Best Interactive Advertising for the fun KFC Restaurants game called “Surf the Crowds,” which is still available for play at www.surfthecrowds.com. Internet surfers can jump into a fun and engaging rock concert crowd surfing experience, first by either picking a preset game character or customizing an alter ego and then jumping in to ”surf the crowd” as a rock star.
Silver Louies were also awarded to The Basement for Best Consumer Flash Web Site,
Best Micro or Mini Site, and Best Online Campaign in conjunction with the “KFC Rocks”
campaign, which also included “Surf the Crowds.”
The Basement was hired to collaborate on design and fully develop interactive campaign elements for the KFC Ultimate Game Room Sweepstakes, a promotion developed for KFC Restaurants by Louisville‐based Creative Alliance, Inc. A full‐service advertising agency,
Creative Alliance develops print advertisements, television and radio broadcast advertising, point‐of‐purchase, and Web design, and corporate identity services for a variety of clients. “Creative Alliance came to us with a specific opportunity to create some very contemporary marketing materials for this promotion. We collaborated to create what became a very effective and popular digital campaign. As a result, KFC exceeded their goals they had established for the promotion,” said Jacob Leffler, President of The Basement Design+Motion.
The Louisville Advertising Federation includes more than 650 members and represents
the Kentucky city’s billion‐dollar advertising industry. Awards were presented at the 35th annual Louie Gala last week. Five judges reviewed nearly 700 entries for this year’s awards. The Louisville competition is part of a larger regional and national awards program conducted annually by the American Advertising Federation. The local awards are the first of a three‐tier, national competition.
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About The Basement Design+Motion: Headquartered in Indianapolis, The Basement Design+Motion, LLC is a digital design, motion graphic and content production company. The Basement specializes in concept, design, and production of high‐end contemporary web sites, Flash games, motion graphic production for the web and
broadcast, and 2D and 3D computer‐generated animation.