Interesting piece in MediaWeek today claiming that video games may be the fifth network. Check it out and decide for yourself.
Nielsen’s report also puts one more nail in the coffin for the enduring young male, pasty-faced gamer stereotype. Console game usage has become more and more mainstream, particularly with the explosion in popularity of the family friendly Nintendo Wii, which has sold 18 million consoles versus 11.6 million for the Xbox 360 and 5.7 million for Sony’s PlayStation3.
Overall, the Wii now accounts for the highest percentage of usage minutes for adults, per the report. And not necessarily young adults; nearly of third (32 percent) those usage minutes were consumed by women 35 and older.