Tuesday, January 22, 2008

5 Must Read Articles

1. Why Hires Must Be Experts in Multiple Areas
Key takeaway - The talent pool for this type of hire is very shallow, especially in the midwest. Ease your headache by turning to those that can help you accomplish the same goal without the burden of recruitment, hiring, the associated overhead and ongoing motivation. Find a partner who truly fills the void and offer the added value to your organization/clients.

2. Google: 'We Are Not Starting an Ad Agency'
Key takeaway - No, they are not starting an ad agency. They already own and operate the world's largest media network and could run the world's largest ad conglomerate should they decide to do so tomorrow.

3. Student Envisions Future of Interactive Television
Key takeaway - This is old news, is creeping up in different places, brought to you by various media groups, all tackling it in slightly different ways. Keep your eyes peeled it will be ubiquitous quicker than you think.

4. Websites make it easy to catch a missed TV show
Key takeaway - see story #3

5. Report: Online Ad Market Will Double By 2011
Key takeaway - Is it really still considered an online spend if the content is seen on a television through a digital internet protocol connection? See story #3 AND #4.

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