Friday, January 25, 2008

Future Of TV Ad Market: A Lot Like Online's -- Ad Networks, Behavioral Targeting, Etc.

Pulled from Mediapost's Media Daily News...
"THE FUTURE OF TV ADVERTISING will probably be a lot like current state of the online advertising: aggregated advertising networks, behavioral targeting, and automated buying systems enabling small, "long-tail" advertisers to compete alongside the TV industry's biggest marketers and agencies. At least that's what a panel of TV industry executives blazing that path said Thursday during one of the final sessions of the Future TV conference in New York."

Mike Steib, director of Google TV Ads declares, "There's all these opportunities to drive sell out," he said, "much, much closer to 100% and to take the CPMs up significantly when you start matching the right advertising with the right audiences."

Hmmmmm, where have I read this before?? CLICK HERE to read the entire article

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