I am having an internal debate about the content on this blog. I have reached an internal crossroads. I am conflicted about the content that I write about on this blog.
I have been writing about digital marketing and related topics, primarily, for the past 3 - 4 years and it is getting a bit tiresome for me. Yeah yeah I know there are always new ways to communicate within the marketing space, especially now with all of the hot topics spinning like social, new IP networks, digital out of home, etc.
Frankly, this stuff may be new to you or to a lot of people who are online yapping about the latest and greatest fad or trend, but it is not new to me and it has become boring to me. Maybe it is a mix of frustration and boredom? I am not sure. See, I told you I was conflicted.
I have been rattling this cage for a long time and it seems people still get caught up in the tools and the "hot topic" and continue to exercise poor business practice, which ultimately makes the "conversations" about tactics pre-mature at best. Case in point; a hotel that cannot even properly market its services on a web site is concerned about how it is going to "take advantage of the social space." Please. As a goofy gym teacher I used to have always said, "Get a grip." Figure out how to accurately communicate amenities online, sell your rooms for the night and actually deliver on the commitment. Once you have figured that out, then you can figure out how to leverage your raving fans. Until you do that you are essentially just performing damage control.
Here I am trying to figure out how to proceed with this blog. Do I focus more on personal things? If I do does anyone really give a crap or is it a cathartic exercise for me? Do I focus more on small business and leave the digital stuff as a mere piece of the overall small business pie?
I have started and had marginal success with a few different companies. That is experience and learning that may help someone else. Ha ha did I just admit to having marginal success, not huge, blockbuster entrepreneur of the year success?! That is not popular to do. I should have talked smack and said that I have had phenomenal success as a multi-company owner and blah blah blah. Oh well. Truth is valuable to me.
Anyway, I am trying to figure out how to move forward with this channel. Stick with digital marketing/media blather? Move to more personal writings? Write about business experience and make it more rounded with less focus on marketing?
I guess I will figure it out and when I do, it will be written about on this blog.
Until then maybe I will post videos I like on here. Who knows.