Everyone is talking about IPTV and the fact that "it is coming." Hello. It is already here and more than likely in your kids' bedrooms.
If you have not recently chekced out the XBOX 360 and all that XBOX Live has to offer, I strongly suggest you do for a glimpse of IPTV in its current form. Movies, ecommerce, games, shorter form content, all available with your controller.
My friends it is not an illusion - it is here. Digital content has never been so accessible and once content producers start understanding how to effectively deliver this stuff - it will really get interesting.