I have spent more than a few posts on this blog talking about internet protocol television, and what it may mean for consumers, advertisers and my line of work - digital design, development and content. In the years past I have provided thoughts on direct to consumer delivery for brands, and how traditional media properties may just start running their own television networks. The technology has dramatically decreased the cost to produce and the content exists. Building on that thought, check out what Sports Illustrated is now testing. Sports Illustrated Starts Live, Daily Half Hour Video Show . They are just the most recent major outlet to jump on this trend.
It's not just SI, check out this quote from the piece linked above, "Sporting News, which went all digital last year after 126 years in print, is adding five original online shows over the next several months. 'Advertisers are interested in original programming,' said Jeff Price, president of Sporting News Media. 'But we're thinking about the reader first and then bringing in the advertiser in an authentic way.'"
Microsoft had their big XBox announcement last week. Take a few moments to review the XBox One web site and the features being touted for the new entertainment device. It is as much about the user switching seemlessly between apps, web content and direct communication functions as it is video games. Microsoft has reviewed consumer behavior while sitting at the television and recreated cross device use, conveniently into one device. Drop the laptop or tablet and smart phone while watching TV or even playing a video game, you can now switch through all that function on the XBox One with the swipe of a hand or a verbal command.
Lastly, here is a link for some video clips showing media professionals discussing the future of media from Internet Week. Enjoy the clips brought to you by Ad Age.