I have preached about this for the last several years and some of the networks are working towards a complete interactive television model ever so steadily. Here is the latest on ESPN's interactive television offerings...
Straight from ClickZ late last week...
Sports cable channel ESPN is readying a new slew of interactive and on-demand features for cable customers of Insight Communications with the help of interactive television middleware maker Liberate Technologies .
The new offerings include a package called "ESPN Today Plus VOD," which features interactive sports information and advertisements. Viewers will be able to click through data feeds during sports broadcasts and link to commerce and advertising pitches.
Still no mention of the advertising opportunities. I am pretty certain thought that they are working through the initial model first, and then will test and roll out potential ad models at a later date.
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