Thursday, December 18, 2008

Detroit Free Press Kicks the Snowball Off the Mountaintop

The Detroit Free Press and sister paper the Detroit News announced this week that they are significantly scaling back their print product and vamping up their online properties. The only real news here is that a newspaper is actually looking at their audience shift and adjusting operations accordingly - they are not only admitting the audience shift is happening they are taking MEANINGFUL steps to adjust to take advantage of this opportunity. My hats off to the Detroit Free Press, finally a newspaper that sees the present and is taking steps to secure their future. Now if they could just get that pesky online ad revenue thing figured out...stay tuned.

Some links to the story...
Detroit Free Press announcement through the eyes of ClickZ

From the Detroit Free Press

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