Monday, February 11, 2008

We will start to see more and more of this...

Remind you of anyone? Hint: The name starts with a G and they run the largest targeted ad network in the world.

Firm Matches Data From Cable Boxes With Shopper Cards
Pulled from the The Wall Street Journal

A new media research company, TRA (for "True ROI Accountability for Media") is merging data from people's cable set-top boxes with consumer-purchase databases to give marketers a clearer picture of who is watching shows such as "Grey's Anatomy" and what those viewers might buy. Go Here to read the full excerpt.

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