Seeing a few pieces in the press regarding sites that do a great job creatively for the audience/user but fall flat on the delivery side of the experience. So the age old issue of form vs. function comes up. Can a web site be both very creative (fun and a pleasure for the audience to experience) and do what it is created to do for a lot of big brands - drive more business? Easy answer - ABSOLUTELY. So why don't more sites/rich media deliverables (i mean real creative online work - not merely a site with a flash banner on it - for references check the FWA) perform the second half of the equation more times than not?
We will explore in some upcoming posts.
Until then behave yourselves.